5 Key Characteristics of Business Services
The business services industry is a broad group of organizations that provide non-financial services to businesses. They offer a wide variety of business-related services, including advertising, marketing, consulting, logistics (including travel and facilities), waste handling, staffing, shipping and administration to name a few.
Almost every company needs some kind of business service in order to operate successfully, and it’s not unusual for a company to use more than one type of service at any given time. That’s why the business services industry is so large and diverse.
There are five main characteristics of a business service that can help you determine whether it’s worth starting or growing.
Intangible Product
A service is an intangible asset that cannot be physically touched by a person. It does not have a physical presence like a product does, so it’s important to provide a high-quality experience for your customers.
Intangible products are easier to define than services, but they are also more challenging for managers who must create new service-business strategies. The dominant mental image of the way things work in business is based on product-oriented models, and that can lead to a constraint on communication between service-oriented managers.
Customer-Oriented Approach
A service business’s design and marketing strategy must focus on customer needs and expectations. The goal is to offer something that customers want at a price they can afford.
This is a significant shift in perspective for managers, but it’s necessary to succeed. If a service business doesn’t offer something that customers find attractive, it can fail to achieve growth and profitability.
Getting the Right People in the Right Jobs
A business’s most valuable assets are its employees. They’re the ones who make a business successful and ensure its customers are satisfied. To hire the best possible people, it’s critical to understand their backgrounds, experience and expertise.
Employees should be treated with respect and be offered opportunities to grow their skills and knowledge. That’s why many companies employ professional development services to help them develop and maintain strong careers in their field.
Delivery Services
Businesses that need to send or receive essential supplies often use delivery services to help them get what they need on time. These services can be a great way to cut down on costs and provide convenience to employees.
Tech Support
Tech support professionals can help businesses solve any problems that may arise with their computers, networks or other technology. They can also assist companies in creating a streamlined network to keep operations running smoothly.
Maintenance Services
Business property needs regular attention to stay functional and safe for employees. If a company’s office building or warehouse is in need of repair, it can hire a maintenance service to help.
Pest Control
Animal or pest control is an essential part of ensuring the safety of a company’s workplace. If an infestation occurs, it’s crucial to get the problem under control quickly so that it doesn’t spread and cause harm to other people or property.