Business services are a part of the global economy that can’t be sold as physical products, and they’re an important source of income in many nations. They include a variety of activities that benefit companies, including marketing, production, safety, cost and convenience purposes, as well as professional services like legal or employment.
Service-oriented businesses can thrive if they take the time to understand their customers and the experience that they want. That requires a shift in management perspective that’s different from the one that’s common with product businesses, and it means managers need to focus on four key elements that help them build great service brands.
Design: The first step in service-business management is to identify the characteristics that buyers value most, and then design offerings that deliver those benefits. Managers also need to consider the needs of the target customer, and how they’ll use the service to meet those needs.
Delivery: Once a service has been created, it must be delivered when and where it’s needed. That means that service designers must be creative in delivering the service, and it’s important to work closely with the people who will be using the services to ensure that they can get what they need from the company.
Outsourcing: Sometimes businesses can save money by outsourcing their less-productive tasks to a third party, thereby freeing up employees to focus on more productive work. This is particularly beneficial in the case of seasonal output fluctuations, where businesses often need to scale up and down the amount of a particular service in response to the demand.
Management consulting: Often, companies hire a management-consulting firm to train their management teams and help them improve overall productivity. It’s a way for businesses to reduce the costs of training and development, and it can allow them to focus on their core competencies.
IT support: Businesses can also hire an IT support service to help them resolve problems that arise with their systems. These firms can provide a range of IT services, from setting up new systems to fixing existing ones.
Accounting: B2B accounting firms provide a variety of accounting services to businesses, ranging from bookkeeping to tax preparation and financial planning. They can help businesses manage their financial statements, collect outstanding invoices, and pay their bills on time.
Facilities: Some businesses need to upgrade or expand their buildings, and they need to find contractors to do the work. They can hire contractors who specialize in construction to do the work, or they can hire a general contractor to handle everything.
Shipping: If a company is looking to ship goods from one location to another, they can use a freight carrier to do the job. This can reduce the risk of damage to expensive equipment, and it can make it easier for companies to move large amounts of merchandise.
Waste and recycling: If a business wants to reduce the amount of waste it produces, they can use a recycling service to take care of the waste, saving them money in the long run. These services are a popular choice for businesses that need to reduce their environmental impact.